Modulate This! - Electronic & Experimental Music Tech, Technique, & People

Clever Marketing - The Moogerfooger Challenge

I came across this very funny marketing ad campaign by Moog Music. Moogerfoogers are a line of audio effects processors. Click the image to the left to see a larger version of this  campaign.

iTunes 6.0 has released and iTunes now carries over 2,000 music videos

Seems like only yesterday iTunes 5.0 came out - oh yeah it was last month - and now iTunes 6.0 is here! Those engineers at Apple must never sleep.

Well, it's clear that the release of iTunes and it's enhanced support for video is releated to the new video capable iPods. I mean what good is an iPod that plays video unless you have some content. So, iTunes now has videos for sale. For example, I just got into Lost (yeah, I know, I'm a year behind). You can get episodes on iTunes :^).

Here is the list of what's new in 6.0.

• Music Videos at the iTunes Music Store -browse more than 2,000 (you can play them straight out of iTunes and don't need a video capable ipod). They cost $1.99.
• TV Shows - Download full seasons or the latest episodes. Seems like only certain networks are on board right now.
• Customer Reviews - Post your own reviews and ratings and read what others are saying
• Buy and send music and videos as gifts with iTunes gift certificates.

Of course, since 4.9 you can also:

• Sample and subscribe to thousands of free podcasts at the iTunes Music Store.

And you can still:

• Download thousands of popular radio programs on iTunes.

For those who have not tried it, click the banner below to give it a try - I think you'll like it. Best of all, its free!

Video iPod Announced

Apple just announced a new iPod which can play video!!! Check it out here http://www.apple.com/ipod/ipod.html.

The new model is lighter and thinner and comes in 30GB and 60GB models starting at $299.

With support for up to 150 hours of video and a 2.5-inch color display, the new iPod lets you take music videos and TV shows on the road.