Modulate This! - Electronic & Experimental Music Tech, Technique, & People

Music Monday: Mark Mosher's Set from Radio.Electro-Music.com Halloween 2011 Online Streaming Concert

For this Music Monday I’m featuring my live set from yesterday’s Halloween 2011 Online Streaming Concert over at Radio.Electro-Music.com. The 29 minute recording (CC-BY-NC)  is a high-fidelity stereo capture from the stream in it’s entirety so get those studio headphones out or play on kick ass system!

You can listen on the embedded player below, on SoundCloud or download the mp3. Pass it on :^)

MarkMosher: Live Halloween 2011 Radio.Electro-Music.com Concert by MarkMosher 

Note that the intro was re-recorded later that day as I forgot to turn on the stream recorder till I was 45 seconds in – doh. The rest of the audio is from the actual stream with one edit to remove 30 seconds of dead air when I experienced a minor issue.

Set List:

1) "Welcome to the Inferno" Sound Design Cue from Inferno Haunted House (recording)
2) "Mad Carnival" Sound Design Cue from Inferno Haunted House (recording)
3) "Icy Caves" Sound Design Cue from Inferno Haunted House (recording)
4) "They Walk Among Us" from REBOOT (recording)
5) "I Can See Them" from the album I HEAR YOUR SIGNALS (performed live on Percussa AudioCubes)
6) "Before We Wake" from forthcoming album (performed ive on Theremin pitch-to-midi with AudioCube )
7) "Dark Signals" from I HEAR YOUR SIGNALS (performed live AudioCubes, keys, Theremin, Tenori-On)
8) "Celebration and Voices" from I HEAR YOUR SIGNALS (performed live on Launchpad grid)
9) "Infected" from REBOOT (recording)
10) "Intercept Transmission" structured improvisation (performed live on Launchpad grid)

Thanks

• Paul Harriman from Electro-Music who encouraged me to get involved with their online community and also pointed me in the right direction for tools in this regard. Paul you don’t know what you started – lol.
• Jack Hertz for organizing the concert, creating a cool poster, for helping me to test my rig and for taking the time to teach me how to manage connections and hand-offs to electro-music’s ports.
• Gregg Cannady who was kind enough to loan me a Theremin for the show as I broke mine just before the show (long story)

Notes on Studio Modifications for Live Streaming

On a technical note, this concert, and my audio/video broadcast  from Boulder to the Pacific Northwest Synth Fest  (talk and performance on Percussa AudioCubes) is the culmination of about 4 elapsed weeks of work to reorganize my studio space to accommodate this sort of performance. Part of that is investing the time to become very comfortable adding another layer of elements to manage while I perform live – so lots of rehearsal.

I’ve learned a lot about using a second system to push high-fidelity video through Skype, USTREAM, and a Shoutcast client. This includes ways to monitor my rig and the conversation in the same set of headphones. I’ll do a post on this in the future which should save you time if you want to get into this sort of thing.

For now, checkout this sound check video I did live to USTREAM. Watch the embedded video below or watch the video on USTREAM. I really get the lights going at 3:16 :^)  I plan on doing a lot more live online performances so if you want to get notified sign up for my newsletter. I’m thinking about doing some behind-the-scenes videos for those who “Join the Crowd”

Happy Halloween!

With all that I’ll just wish you a safe and happy Halloween!

Mark Mosher
Electronic/Experimental Music Artist, Boulder, CO
Synthesist | Composer | Keyboardist | Performer

Synth Geek Blog: http://modulatethis.com/
Artist Site: www.MarkMosherMusic.com

Beaming Into the Pacific Northwest Synth Fest in Seattle October 29th

The Pacific Northwest Synth Fest 2011 is this Saturday October 29th from 10-5 PST. Click the poster to see the mega size version or visit http://www.mostlymodular.com/ or the event page on Facebook.

I’ll be telepresently performing and doing a talk on AudioCubes on 1:00-1:30PST. I’ll also be generally floating around Max Headroom style on a laptop throughout the event so he can virtually mingle.

In this talk I’ll present an overview of the Percussa AudioCubes hardware, discuss mapping the AudioCubes to control Ableton Live and Virtual Synthesizers in real-time. I’ll also perform with the cubes, deconstruct a Live song, and discuss his free template for “9 Box Method for performance, improvisation, and spontaneous tribal jams with music, sound, and light” based on AudioCubes. Lastly, I will take questions via interactive video chat.

So if your in Seattle, come find the box I’ll be hosted out and say hi :^).

 

Mark Mosher
Electronic/Experimental Music Artist, Boulder, CO
Synthesist | Composer | Keyboardist | Performer

Synth Geek Blog: http://modulatethis.com/
Artist Site: www.MarkMosherMusic.com

I Made Featured Artist of the Week on ReverbNation

Each week 10 Featured Artists are picked and 4 rotate every few minutes on the Home Page of ReverbNation all week long. I’m happy to announce that I’ve been selected as a Featured Artists for this week (which means I’m also Featured on a huge number of Facebook Applications that are out there on the internet). Thanks ReverbNation!

Others in the top 10 this week Suzanne Vega and Slayer - nice eclectic mix :^)

If you’d like to show support, swing by the home page and click through to my profile and checkout some tracks. Pass it on.

Mark Mosher
Electronic Musician, Boulder, CO
www.ModulateThis.com
www.MarkMosherMusic.com

:I HEAR YOUR SIGNALS" Announcement, Download Links, Fun Facts, Listening tips

After eight months of work, I'm  very excited to announce that my latest album I HEAR YOUR SIGNALS is now available as a digital download.

LISTEN/DOWNLOAD/BUY

1. BandCamp - available “name your price”. To download for FREE click the “Buy Now” Button and enter $0. I recommend downloading the album from here as you'll get a 4-panel digital booklet containing original photos and art and liner notes.

2. iTunes

3. Amazon MP3
4. ReverbNation
5. SoundCloud
6. Physical CD (New)

FUN FACTS

1. The album contains 8 original songs composed and produced completely in the digital realm using state-of-the-art virtual synthesizers. Even the Theremin analog signal was converted back to digital so it could be used to drive virtual instruments.
2. The album was composed and produced entirely on a laptop using Ableton Live 8 running Windows 7.
3. The album was composed an arranged for live performance and was created using keyboards, matrix controllers, the exotic Theremin, and unique visual and tangible controllers such as the Tenori-On and Percussa AudioCubes. So, while I HEAR YOUR SIGNALS is a “studio album”, I rehearsed and could perform all the songs live prior to recording. For many songs, I recorded lead synth elements live in one pass (after rehearsing for many weeks). This gives the album a more live/ “jam-like” feel than my previous album. It also makes these songs great for live performance.
4. A few songs like “Control Zone” are quite experimental and the notes and modulation of synth parameters was achieved with hand and finger movement in space and I never touched a physical key or button during recording.
5. Some songs on the album are a retelling of some of the songs on REBOOT, but from a very different point of view. For example, “When Connected” is the same “story” as  REBOOT’s “Infected” but as viewed from the opposite point of view.
6. While the songs are copyrighted, I’m making them available under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License so you podcasters, bloggers, and hobbyists can safely use the music in your productions as long as you offer an attribution. Drop me an email if you use a track so I can check out your work.
7. The images in the digital booklet/liner notes are all original and based on photographs taken by me and my children. I did the graphic design work.
   

LISTENING TIPS

1. Both the REBOOT and I HEAR YOUR SIGNALS are albums in the sense that the songs played in sequence tell a story. If you can spare the time, spin them the albums at least once in one sitting.
2. If you don’t have time to listen to the whole album try and eke out 5 minutes and listen to each track without skipping. These are instrumental compositions and not dance floor tracks so they have a beginning, middle and end:^).
3. A lot of work went into the mix and there are dynamics, sounds, positioning of sounds you’ll miss on computer speakers. So listen with with some nice headphones or on a nice system with a sub-woofer.

I hope you’ve found this information more entertaining and fun than a stuffy old press release.  Drop me an email or leave comments on this post and let me know which songs you like best!

Thanks again for your support and please tell your friends about I HEAR YOUR SIGNALS.

Mark Mosher
Electronic Musician, Boulder, CO
www.MarkMosherMusic.com

Overview and Time-Lapse Video of My Ableton Live Laptop Music Rig + Controllers

Over the years I’ve played hundreds of shows as a keyboardist using my trusty Apex column with various hardware synths.  In late 2009 I had a vision to create a new Ableton Live laptop-centric rig using only virtual synths running in Live.

While I wanted to play some keys, I was really excited to add alternative visual, tangible, and spatial controllers and selected Percussa AudioCubes, Tenori-On, a Novation Launchpad. I went with my trusty Remote SL 25 for keys as it also doubles as a controller for Live. In the 11th hour I added a Moog Ehterwave Theremin which was clearly necessary to play “They Walk Among Us” live :^).

I’ve played enough shows to know that you can’t always count on basic lighting and P.A. to be adequate, so I added these elements to my requirements as well – just in case. My goal was to be able to run a room of 80 people if needed with just my rig. My other goal was 4 trips from the car load-in max with a 15 minute setup time or less.

The sketch above shows all this on paper (click the image to see a larger view). After months of slowly building up gear, the reality - sans lighting - is shown in the fun little time-laps video embedded video below.

Here is a list of what's in the rig:

• Laptop: Windows 7 32-bit, HP DV6t-1200 Pavilion w/Core2 Duo P8700 @ 2.53 GHZ, 3G memory, 7200 RPM Drive (Update I now use an HP Envy 14 I5)
• Soundcard: Novation NIO 2|4
• DAW Software: Ableton Live 8 Suite
• Primary Controllers: Novation Remote SL 25 (updated to MKII), Launchpad | Tenori-On | Percussa AudioCubes
• Primary Virtual Synthesizers: Tone2 Gladiator 2| Native Instruments Absynth 5 | Camel Audio Alchemy | U-He Zebra 2, ACE | Ableton Sampler, Operator... | SonicCharge Synplant | Lennar Digital Sylenth1 | reFX Vanguard, Slayer2 | Image-Line Harmless, Toxic Biohazard | Cakewalk Dimension Pro | FAW Circle | DCAM: Synth Squad...
• Hardware Synthesizers: Moog Etherwave Theremin, Waldorf Blofeld (not pictured)
• PA: Bose L1 Compact
• Stand: Odyssey ATT2 Table, Odyssey L2 Laptop Stand
  

Links to lots of the software I use here:
http://markmoshermusic.com/links.html

Mark Mosher
Electronic Musician, Boulder, CO
http://www.modulatethis.com
http://MarkMosherMusic.com

10 Insights for Improving Your Indie Music Artist Web Site

I’ve been working away on new album and a new live show. In preparation for all this I’ve also been hard at work re-designing the entire web experience for my artist web site MarkMosherMusic.com. I redesigned the site from the ground up to introduce new branding, create a more fan-centric experience, and also reduce the time it takes for me to maintain my online presence. One of my other goals was to create a more efficient way to communicate so I could spend more time on music and less time on web updates.

Here are some insights that might help you with your online music marketing.

1. Make it about the visitor by using the word “You”. Many artists I’ve talked to have mentioned it’s really hard for them to write about themselves and their work. They don’t want to sound like “Enough about me – now what do think about me?” One way to overcome this is to remember your writing for the visitor. What’s in it for them? So, when possible write for the visitor and make it about them by working word “you” into your marketing copy.
2. Accommodate strangers. Lots of people are blazing through web sites during their day. Many might stumble on your site. For this type of visitor, you’ve got about 15 seconds to engage them enough to buy another 30 seconds of ther attention. One way to do this is to create a very simple landing page for them to land on to get your current message across quickly. For my new site, users first stop is an non-flash based Entry page. I can toggle this on and off if I have newsy item I want to share. If your are running ads, route your ads to a targeted landing page just for that ad. If you decide not to use an entry page, I recommend a simple message on the first page they hit.
3. Build relationship.
   Make it easy for your fans to show support and reward them for following along. Street teams, fan exclusives, and message boards are just a few ideas. Just make sure if you implement something you have time to manage it.
4. One or two clear actions.
   
   For most pages you should have one, maybe two clear actions you would like the visitor to take. Currently I’m building my email list so you’ll see “Join the Mailing List” clearly visible on most pages.
5. Keep the good stuff “above the fold”.
    
   Many pages on your site might have enough information that they don’t fit forcing the user to scroll to read the whole page. Make sure you put the good stuff “above the fold”. In the example above I’ve placed a “What’s New” blurb, "Join the list" box, social links above the fold. You also get a partial view of content below which can compel readers to scroll.
6. Post once, syndicate many. A lot of the elements of my site are actually content coming from another source and are syndicated into my site via Javascrpt snippets and widgets. The mailing list is from ReverbNation, the links page is build completely using “linkrolls” from delicious. In other words, I'm centralizing content management. For example, I add a bookmark via delicious, it automatically updates my site. One downside of this strategy is if the third-party provider goes away, you’ll need to find another, so backup your content from these systems. I also connected my artist blog to Facebook and Twitter so every time I post it auto-updates.
7. Branding. Try to come up with some consistent branding elements like – typography, color palette, and graphic styling. If your not a designer, you might want to hire a freelancer. It’s important.
8. Set integrated audio players to “pause”. I’m using an integrated player that acts as a jukebox as you surf from page to page. Rather than blow up someone's speakers and scare the crap out of them, I’ve configured it so the visitor has to take action to play music.
9. Hosted service with integrated web content management. There are some pretty great hosted solutions out there that will allow you to quickly create a site, manage your content and integrate with social networks without having to make a call to a web developer. No need to get your buddy to build the site and host it in his basement. If you use a template try and tweak it out so it’s unique. There are freelancers that can help configure these systems as well. One the biggest advantages of many of these hosted systems is that they have tools that automatically do some search engine optimization to help you get found.
10. Learn more about “Permission Marketing”. Internet marketing is about relationship building. You need to build your list and deepen relationships with your fans. As an indie musician it’s in your best interest to take some of this on and learn a little more about that dreaded topic - “Marketing”. I recommend you follow master marketer Seth Godin’s blog - http://sethgodin.typepad.com/. Two of his books - “Purple Cow”, and “Permission Marketing” – are quick reads that might change the way you think about marketing and make it easier for you to connect with your fans in this noisy internet world.

So, now I invite you to visit the site and have a walkabout at  http://www.markmoshermusic.com. If these tips end up helping you out, drop me a note with a link to your site or comment on this post. Happy marketing.

Mark Mosher
Electronic Musician, Boulder, CO
www.modulatethis.com
www.MarkMosherMusic.com

Soundcloud + Composition, Performance, and Production Notes on song "Infected"

I just posted some behind-the-scenes notes on the REBOOT track “Infected” over on my “Mark Mosher Music” news blog.

I also wanted to mention that I’m starting to use Soundcloud more and you can friend up here - http://soundcloud.com/markmosher

Here is infected via Soundcloud player.

04 Mark Mosher-REBOOT-Infected by MarkMosher

Mark

Mark Mosher Electronica Album REBOOT - Production Notes and Insights Into DIY Distribution with Bandcamp

REBOOT Announcement
I’m happy to announce the release of my new album electronica REBOOT. I’ve been working on this project on and off for over 2 years. In this and future posts, I’ll share some behind-the-scenes information on the project and DIY music publishing that I hope will save you some time.

Get Reboot Now
I decided to currently offer REBOOT using a “pay what you will” model. Although the suggested pricing is $6 for the 7 song album + digital booklet and $1 for singles, you can name your own price including specifying $0 for free downloads.  You can download/buy from my Bandcamp page - http://markmosher.bandcamp.com.

About Reboot
First let me say that I think you fellow electronic music artists are going to enjoy the album. It’s loaded with complex layers and lots of synth “ear candy”. The album was composed, performed, produced, and mastered using Ableton Live and a Windows Laptop. With the exception of vocals, ALL instruments are virtual – in other words the album is 99.9% digital. Most songs are made up of around 30 tracks.

Production Notes

Virtual Instruments: Ableton Sampler, Operator, Simpler, Impulse; Lennar Digital Sylenth1; reFX Vanguard, Slayer 2; Tone2 Gladiator 2; Camel Audio Alchemy; Native Instrument Absynth 4, Massive; Cakewalk Dimension Pro, Image-Line Morphine, Toxic Biohazard III; Future Audio Workshop Circle; SonicCharge Synplant, FXPansion DCAM Synth Squad. I think I go them all ;^).
Controllers: Novaton Remote SL, Korg nanoKey/Kontrol, M-Audio Trigger Finger, Akai APC40, QWERTY Keyboard, Wacom Bamboo Tablet
Digital Effects: All effects were produced using Ableton Live’s built-in effects or with effects within virtual instruments with the exception of Image-Line Gross Beat and Multiband Compressor
Finalizing & Tagging: Sony SoundForge 9, Mp3tag

Phased Plan for Digital Distribution
I decided to distribute digital only for now and do a phased release and slowly build up distribution channels. This will allow me to stay focused on music and not get completely bogged down in managing distribution. In addition to launching a landing page on a publishing site I wanted to integrate links into www.markmoshermusic.com/music.htm so I could build equity on my own site and centralize distribution.

Bandcamp Publishing Solution
After much experimentation with various social media music distribution sites, I settled on Bandcamp for phase 1. I really like Bandcamp. It focuses more on distribution than trying to compete with social media sites. Instead it offers many sharing options that allow visitors to spread the word. It simply makes publishing a breeze. It’s very simple and clean. Integrating with PayPal is a snap. It also has some nice widgets that allowed me to use Bandamp for heavy lifting on the music page on my site.

Pay What You Will
Bandcamp also supports the top high-rez audio formats and offers a flexible system that allows for many options for payment. Pay what you will, minimum payments, free but force an email address and more.

More on Self-Publishing…
If you’ve never self-published, there are a tone of little details behind the scenes – tagging, ISRC codes... I’ll post more on this in the future.

Mark Mosher
Electronic Music Artist, Composer, Sound Designer
Louisville/Denver/Boulder
http://www.modulatethis.com
http://www.markmoshermusic.com
http://www.twitter.com/markmosher

The Making of The Electronica Single "They Walk Among Us" Using Ableton Live + VSTs

In this epic post I’m going to share some behind the scenes notes on what it took to compose the song “They Walk Among Us”. If you have any friends who think that all us electronic musicians do is just drop canned loops and hit buttons, have them read this – of course they’ll have no idea what I’m talking about ;^).

About The Song
Here is a fun blurb I put together when I first posted the song that will give a feel for what I was going for:

This song has an interesting story. You see -  I traveled back in time with my music production laptop and a pile of virtual synthesizers to score a 50's Sci-Fi B-Movie. “They Walk Among Us” is the result, Will any humans survive? You’ll have to listen to find out. Extra points if you can tell me the Morse code message in the end of the song. So If you like theremins, 50’s SCI-FI B-Movies, flying saucer sounds, big beats and ear candy I think you’ll really dig this track.

DAW, Synths, Tools, and CPU Usage 
The song was composed, produced, mixed, and mastered entirely with Ableton Live 8 on an HP DV6500T Laptop using Windows Vista 32-bit Premium.

I composed all elements of the song in Session view using a Novation Remote SL controller,Korg NANOKeys, TriggerFinger, and the Qwerty keyboard to play notes. I also used a Wacom Tablet and my Laptop touchpad to enter and edit notes. I experimented with arrangements and created scenes in session view. I then practiced with these scenes to the point where I could perform the song structure live. I did a real-time recording of my work in session view to create the Arrangement view of the song. Then I stayed in Arrangement view and added a few more parts, mixed, and automating.

The song is all digital and no external hardware was used. There are 31 tracks. Most are “MIDI” and most are third party VSTs. As you can see below, I’ve used A LOT of Sylenth1 for this song. While I did use some factory presets, there are many heavily tweaked or effected presets. I also did some custom preset programming from scratch which I’ll describe in more detail below.

My Studio Setup: 1 Laptop/3 Configurations + Akai APC40 Eye Candy

Revised 7-3-2009, changes are in red.

For over two years I've been completely laptop based and loving it. Here are some notes on the three configurations I run with my latpop.

First, I'm running an HP DV6500T running Vista, Ableton Live 8 Suite, and various vsts (Alchemy,Sylenth1,NI Massive/Absynth 4,Gladiator 2,Dimension Pro, Morphine...)

I run in one of the following states:

1 - Laptop Only - Laptop alone with Ableton Live +  VSTs. I use the qwerty keyboard and touch pad and do composition and sound-design on the go (or from the couch).

2 - Laptop + Korg Nano - Sometimes I want more control or want to user velocity sensitive keys when I'm on the go. I then add a Korg nanoKey or nanoKontrol to config #1.

3 - Laptop Docked - Last year, my awesome wife and kids re-vamped my studio space as a birthday gift. Besides painting and swanky new furniture, they created stand to hold all my gear by cleverly using the old Ultimate Support Apex column I used to gig with and attached two permanent shelves (painted black and attached with brackets). Shelves are  15 3/4"x 47 3/4" and I believe were from home depot. The footprint for this rig is 26" wide from the wall to the outside edge of the bottom shelf, and 47 3/4" wide. Underneath all this is a dock with tons of USB ports that all the gear plugs in to. The laptop is sitting on a mesh filing box turned upside-down that I picked up from Target (see last picture in post). This setup is pictured below. All I have to do is plug the laptop into the doc and the following comes online:

• HP Notebook Quickdock
• External Monitor - Samsung SyncMaster 930b
• Novation Nio USB sound card
• M-Audio Studiophile SP-5B reference monitors
• Bamboo Touch Pad
• Wireless Logitech diNovo Edge keyboard with built-in touch pad
• Akai APC40
• Novation Remote SL 25
• M-Audio Trigger Finger (Still lovin it after all these years. After touch on drum pads and seamless integration with Ableton drum racks are great).
• Rode NT-1A on an a broadcaster's boom which is fed into Behringer UB802 Eurorack which is routed to the Nio. I mostly use this for voice overs, recording voice related samples, and vocoding. I also record video tutorials through this mic.
• Sometimes a Korg TR via USB is added to the mix when I want that "triton" sound or want to play a controller with more keys on it.

For me this strategy is simple, elegant, has a small footprint yet is extremely powerful and flexible. With Ableton Live and VSTs accessible in every configuration I can jump in and out of projects in any configuration. I find the combination of the APC40, Remote SL and Trigger Finger to be perfect for just about everything I do.

The APC40 has made this a dream setup really and has almost completely eliminated mousing for me. I'll close with a few photos of the APC40  in my studio setup.

Just a fun shot in a dark room.

The  APC40, Remote SL 25, and a Trigger Finger fit perfectly on the bottom tier.

Using the APC40 as a Lite Brite - "M" plus pretty colors :^).

Picture of laptop docked.

Mark Mosher
http://www.modulatethis.com
http://www.markmoshermusic.com
http://www.twitter.com/markmosher